Your bridal appointment is an exciting part of your wedding journey, and we want you to enjoy every moment.
Whether you're just beginning your search or hoping to find the one, here are a few things to know before your visit.
We recommend booking an appointment to ensure a bridal suite and dedicated stylist are ready to welcome you. Each appointment is 90 minutes, giving you time to explore, discover, and enjoy the experience.
Feeling spontaneous? Walk-ins are welcome when a bridal suite and stylist are available!
The people you share this moment with can make it even more special. We encourage you to bring those who know you best, support your vision, and will celebrate alongside you when you find the one.
Our bridal suites are most comfortable with 4–5 guests. If you're hoping to bring a larger group, please connect with our team so we can explore the best options for your visit.
Nude or seamless undergarments can be helpful when trying on gowns. You're welcome to bring wedding shoes if you have them, but they're certainly not necessary.
A few inspiration photos can also be helpful, although we always encourage keeping an open mind. Sometimes the gown you least expect becomes the one you love most.
Our sample collection includes a variety of sizes, and gowns can often be clipped or adjusted to help you envision their fit.
Your stylist will guide you through the process, helping you focus on how a gown makes you feel rather than the number on its tag.
Our wedding gowns generally range from $1,300 to $5,000, offering beautiful options across a variety of styles and price points.
We encourage you to share your comfortable budget with your stylist so we can focus on gowns that feel right for you in every way.
A few things to keep in mind when planning your gown budget: Prices listed on our gowns do not include applicable sales tax or shipping. Alterations are also a separate expense, with bridal alterations typically starting around $450 and varying based on the gown and adjustments needed.
From the timeless romance of Justin Alexander, Sincerity Bridal, and Lillian West to our curated Meant to Be Collection, our gowns offer a variety of styles, silhouettes, and purchasing options.
Your stylist will help you discover the collections that best fit your vision, budget, and wedding timeline.
We love capturing the little moments that make your bridal experience so special!
You're welcome to take photos and videos throughout your appointment as you explore our collection and make memories with your favorite people.
Our team will also capture behind-the-scenes moments along the way and share them with you afterward, so you can look back on the smiles, laughter, and excitement of this beautiful chapter.
When you find the one, we're ready to celebrate with you!
Wedding gowns are paid in full at the time of purchase. Your stylist will guide you through the ordering process, expected arrival timeline, and next steps so you can enjoy this exciting moment with confidence.
We're here to help make your experience as effortless and enjoyable as possible.
If there's anything you'd like to know before your appointment, don't hesitate to reach out.Call or Text: 423-326-9150
We can't wait to welcome you!
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This October, we're celebrating more than love. We're supporting a cause close to so many hearts.
For every bride who finds her dream dress with us this month, a portion of proceeds will support the
Susan G. Komen Foundation.
Plus, wear pink to your appointment and tag us on Instagram for a chance to win an Ivory HydroSpa experience for two!